Editor's picks
Emirates, Almarai and Facebook crowned most positively perceived brands in 2015 image

Emirates, Almarai and Facebook crowned most positively perceived brands in 2015

The 2015 annual BestBrand Rankings released by YouGov using our flagship daily brand tracker, BrandIndex, have crowned national airline Emirates, mega food and beverage manufacturer Almarai and world renowned social media giant Facebook as the most positively perceived brands in the UAE, Saudi Arabia and Egypt respectively, in 2015. Using BrandIndex’s Buzz score, which is calculated by asking consumers daily if they have ‘heard anything positive or negative about a brand in the last two weeks, through advertising, news or ... read more


Consumer

76% of MENASA residents would pay more for Halal holidays and the UAE is their destination of choice

76% of MENASA residents would pay more for Halal holidays and the UAE is their destination of choice image

Halal tourism is geared towards Muslim families where tourism destinations offer holidays in accordance with Islamic beliefs and practices. Despite relatively low awareness of the Halal holiday concept (only 29% across the Middle East, North Africa and South Asia), when ... read more

Pressure to provide the best sees back-to-school spending increase for 74% of Egypt parents

Pressure to provide the best sees back-to-school spending increase for 74% of Egypt parents image

The majority (61%) of school parents in Egypt claim to have spent 10% more on back-to-school purchases compared to last year, and 13% have increased their spend by 5%, according to new YouGov survey findings. The research, conducted as thousands ... read more


Life

Revealed: The strongest, most attractive and most stressful industries according to UAE residents

Revealed: The strongest, most attractive and most stressful industries according to UAE residents image

According to UAE residents who took part in the ‘Top Industries in the Middle East and North Africa’ survey, conducted by YouGov and Bayt.com, the largest proportion of respondents (23%) believe the airline industry has experienced strong growth over the ... read more

UAE at heart of year-end festivities

UAE at heart of year-end festivities image

Residents will be embracing everything the UAE has to offer this festive season with 67% opting to stay in the country for the year-end merriments and one quarter hosting out of town visitors.  A YouGov poll amongst 753 UAE residents ... read more


Politics

US Airstrikes in Pakistan: More Harm than Help?

US Airstrikes in Pakistan: More Harm than Help? image

87% of online respondents say drone attacks are not acceptable at all in Pakistan. 24% of online respondents feel Pakistan’s government had ignored or condemned the drone attacks. 47% claim drone attacks in Pakistan are acceptable for the purpose of ... read more

Americans Doubt Obama's Effectiveness on Syria

Americans Doubt Obama's Effectiveness on Syria image

Many Americans think that Vladimir Putin was the most effective leader during the Syrian chemical weapons crisis, while approval for how Obama handled the crisis is still low. Although Syria appears to have met the first deadline in its agreement ... read more


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