YouGov - How it started

Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. The group operates an online panel of over 4 million respondents in 37 countries worldwide, representing all ages, socio-economic groups and other demographic types which allows us to create nationally representative samples online. YouGov now has offices in the UK, US, Europe, the Middle East and Asia.

From Siraj to YouGov

In 2005, YouGov entered the MENA region & established its headquarters in Dubai, UAE and the same year commenced operations in Baghdad, Iraq. In 2006, YouGov acquired local qualitative research agency, Siraj Marketing Research & Consultancy. The combination of YouGov’s Quantitative online expertise and Siraj’s Qualitative, offline experience, meant that the new entity, YouGov Siraj, was positioned to provide a full service offer to the both regional and international clients. In 2007, YouGov Siraj opened offices in Saudi Arabia (Jeddah, Riyadh and Dammam). In early 2012, YouGov Siraj was rebranded to YouGov. Following its rebranding, YouGov continued to expand in 2013, opening offices in Egypt and Iraq. Since its inception in 2005, YouGov’s proprietary panels in the MENA region, India and Pakistan have grown to over 500,000.

YouGov - Middle East & North Africa

YouGov is a full service market research agency, with proprietary online panels, that cover the entire MENA region, India and Pakistan.  As part of the YouGov group of companies, we endeavor to provide our clients with the appropriate custom or product research solutions, depending on their exact requirements.  As well as being the Middle East’s most quoted research agency, due to the quality of our work and the experience of our researchers, we are seen as the region’s premier Qualitative and Quantitative research suppliers.