Articles by Bridget Gleeson

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily brand tracker, BrandIndex have crowned national airline Emirates, mega food and beverage manufacturer, Almarai and world renowned social media giant Facebook as the most positively perceived ...
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92% of millennials in the GCC believe climate change is a real threat to the world A Recent YouGov Study has found that millennials in the GCC are increasingly concerned about the effects of global warming on the climate and its damaging impact in the future.  YouGov invited millennials aged ...
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A Majority of Female Respondents in the UAE Believe That They Have the Same Level of Workplace Equality as Their Counterparts in the West Nearly half of female respondents in the UAE believe that their chance of being promoted is entirely dependent on their performance and not their gender, according ...
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Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own customers. From a pool of more than 410 major brands, the top 10 brands with the highest consumer recommendation levels were led by Emirates Airline at ...
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The future has arrived - driverless cars are officially here. Driverless cars are currently being trialled in Dubai, driverless taxis are being trialled in Singapore and the USA, while in the UK trials have also been approved in selected areas. But how are driverless cars perceived by UAE Residents? A ...
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In a new survey by YouGov for Bayt.com titled ‘Top Cities in the Middle East and North Africa’, both Dubai and Abu Dhabi ranked the highest for cities to live in. The ranking was based on several factors including economic, environmental, standard of living, socio-cultural, and entrepreneurship factors. The survey ...
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Half the citizens of the Middle East and North Africa would not vote in the US election if given the chance, highlighting the regional unpopularity of both candidates in the presidential race, an Arab News/YouGov poll has found. The survey conducted by YouGov MENA of 3,017 people found a region divided over the ...
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SMG Insight, the sports and sponsorship arm of YouGov, has released ‘Sports MENA: Consumer Close-Up 2016’, the latest in its geographical sports market research series and the company’s second report covering the Middle East and North Africa.  Surveying a representative sample of over 100,000 respondents across 13 countries, ‘Sports MENA’’s ...
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