Latest findings in News

Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in the UAE has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. While Air Arabia’s scores have generally been buoyed ...
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Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in Egypt has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. This surge likely stems from their various online and ...
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The future has arrived - driverless cars are officially here. Driverless cars are currently being trialled in Dubai, driverless taxis are being trialled in Singapore and the USA, while in the UK trials have also been approved in selected areas. But how are driverless cars perceived by UAE Residents? A ...
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In a new survey by YouGov for Bayt.com titled ‘Top Cities in the Middle East and North Africa’, both Dubai and Abu Dhabi ranked the highest for cities to live in. The ranking was based on several factors including economic, environmental, standard of living, socio-cultural, and entrepreneurship factors. The survey ...
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Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Dubai’s Global Village has shown the biggest improvements in its advertising awareness, according to BrandIndex – YouGov’s daily brand tracker. With the attraction’s 21st season beginning this month, ...
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Half the citizens of the Middle East and North Africa would not vote in the US election if given the chance, highlighting the regional unpopularity of both candidates in the presidential race, an Arab News/YouGov poll has found. The survey conducted by YouGov MENA of 3,017 people found a region divided over the ...
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SMG Insight, the sports and sponsorship arm of YouGov, has released ‘Sports MENA: Consumer Close-Up 2016’, the latest in its geographical sports market research series and the company’s second report covering the Middle East and North Africa.  Surveying a representative sample of over 100,000 respondents across 13 countries, ‘Sports MENA’’s ...
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