About YouGov


YouGov is one of the world's leading full-service market research companies. From the very beginning, we have been driven by a simple idea:

YouGov People

"The more people are able to participate in the decisions made by the businesses that serve them, the better those decisions will be."

At the heart of our company is a global online community, where millions of people and thousands of commercial and cultural organizations engage in a continuous conversation about their beliefs, behaviors and brands.

We combine this continuous stream of data with our deep research expertise and broad industry experience, to develop the technologies and methodologies that will enable more collaborative decision-making.

YouGov in the Middle East, North Africa & South Asia

In the Middle East and North Africa and South Asia, YouGov has the largest pure research online panel where thousands of people participate in surveys across 21 countries. We pride ourselves on providing first-class qualitative and quantitative analysis, which offers unparalleled regional insight across the Arab world from our offices in Dubai, Saudi Arabia, Egypt and Iraq.

We have a culturally diverse team of passionate and forward-thinking researchers who are specialists across a range of industry sectors including the public sector, education, consumer, media, real estate, travel & tourism, leisure & entertainment, banking & finance and telecommunications.

Every day leading brands, businesses and the media trust us to offer a more accurate, more actionable portrait of what the world thinks.

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