YouGov plc is an international full-service market research agency. Our core offering of opinion data is derived from our highly responsive panel of respondents. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. This allows us to deliver data, analyses and reports that can be used to plan, manage and refine all types of campaigns whether they have commercial, political, social or other objectives.
Our suite of syndicated, proprietary data products includes: YouGov BrandIndex, the daily brand perception tracker; YouGov Reports which provide comprehensive market intelligence on a range of sectors; and YouGov Profiles, our new planning and segmentation tool. The market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples.
Our custom research business conducts a wide range of quantitative and qualitative research, tailored by our specialist teams to meet our clients’ specific requirements.
Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has a panel of over 4 million members worldwide, and offices in the UK, US, Europe, the Middle East and Asia.
A key objective for the Group is to increase the proportion of revenue from data products and services over the medium term and bring these closer to parity with custom research. We are focusing on growing revenue from our core product suite across all our existing geographies. This involves bringing to market new products, as well as continuing to innovate with new products. In addition to making targeted investments in growing and expanding our syndicated data products and services suite, we are also continuing to explore opportunities to expand our core model geographically.
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