Every year YouGov publishes the YouGov BrandIndex Best Brand Rankings which showcase the top brands that have achieved the highest positive sentiment amongst residents in over 25 different countries worldwide.
Each brand is ranked according to the performance of their Buzz score in BrandIndex, which is calculated by asking respondents daily:
"Have you heard anything positive or negative about a brand in the last two weeks, through advertising, news or word of mouth?"
The Buzz score measures recent brand sentiment and also indicates the level and direction of recent awareness (positive or negative) about a brand.
Discover the winners, movers and shakers in the UAE, Saudi Arabia and Egypt for 2016 below.