YouGov Custom Research


YouGov Custom Research

The region’s leading local and international brands and organisations trust YouGov to provide them with a more accurate and actionable portrait of what people across the Middle East, North Africa and South Asia think. 

We customise qualitative and quantitative research studies using offline, online and mobile methodologies to provide clients with an enhanced understanding of markets, brands and consumers across the region.

Our team is made up of passionate, curious and forward-thinking researchers who strive to push the boundaries - innovatively engaging consumers to inform the decisions made by the businesses that serve them every day.

Our specialists represent many different nationalities, cultures and languages from around the world and the region and we pride ourselves on fully understanding the true cross section of society that makes up the Arab world.

YouGov qualitative for consumer insight YouGov qualitative for consumer insight


Latest Findings


Case Study

Falcon & Associates

The State of Squash in Dubai

Falcon and Associates is an independent strategic advisory and implementation company which delivers initiatives to help with...read more