Plan and Track

 

Real-time support at every stage of the campaign lifecycle

 

YouGov's Plan and Track service combines our core digital research products and services to provide an end-to-end solution that informs throughout the campaign lifecycle with continuous real-time data insight.

The instantaneous data can assist with quick, informed decision-making and keep you abreast of public perception of your brand(s), or those of your clients, as events occur.

PLAN

Identify & target your audience with

YouGov Profiles

 

Our global segmentation and planning tool, YouGov Profiles, provides rich, connected data from the YouGov Cube – the vault of connected insights about our panelists. Segment and target your required audience, collect the data you need to know, then connect your own questions with hundreds of thousands of variables in the Profiles tool.

 

Core benefits

  • IDENTIFY KEY CONSUMER GROUPS SUCH AS THOSE WHO ARE AWARE OF YOUR BRAND BUT CURRENTLY GO TO YOUR COMPETITORS
  • GAIN INSIGHTS YOU MAY HAVE NEVER THOUGHT TO ASK YOUR CUSTOMERS
  • FULLY UNDERSTAND AND BRING YOUR AUDIENCE TO LIFE

More about YouGov Profiles »

TRACK

Track & evaluate your campaign with

YouGov BrandIndex

 

Our daily brand tracker YouGov BrandIndex gives you the power to track and evaluate the daily performance of each campaign from continuous consumer brand perception and react quickly to changes as and when they occur.

 

 

Core benefits

  • CONSTANT DAILY PERFORMANCE 
  • ROBUST SAMPLE SIZES
  • HISTORICAL DATA
  • ADD CUSTOMISED TRIGGER QUESTIONS

More about YouGov BrandIndex »

OPTIONAL EXTRA

Test your audience with

YouGov Omnibus

 

Our fast online survey research services YouGov Omnibus or Field and Tab offer the ability to also test your creatives, ads and concepts efficiently and cost-effectively with your target audience to give you even greater confidence before you launch your final campaign.

 

Core benefits

  • FAST
  • MULTI-COUNTRY
  • COST-EFFECTIVE
  • SURVEY A NATIONAL CROSS SECTION OR BESPOKE GROUPS

More about YouGov Omnibus »

For more information about YouGov's Plan and Track service in MENA, contact Scott Booth on +971 4 365 2736 or Kerry McLaren on +971 4 369 4391.

 

Download our Plan and Track product sheet »