YouGov Profiles

Audience segmentation and targeting tool

YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world with unrivaled granularity.

Profiles is powered by the world's largest connected data set - the YouGov Cube - which holds hundreds of thousands of data points, collected from YouGov panelists across 44 countries.

Profiles holds X data variables about YouGov panelists in MENA enabling you to gauge information you never knew about your audience to plan and activate the strongest campaigns against your objectives. 

How does YouGov Profiles work?

Our profiling database gives you access to thousands of demographic, psychographic, attitudinal and behavioral consumer metrics.

YouGov Profiles
Define your target audience
Combine unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more. 

YouGov Profiles

Understand your audience in depth and detail
Discover everything you didn’t know about your audience with unrivaled granularity. Choose from hundreds of thousands of variables refreshed every week including brand usage and perception, hobbies and interests, and media and social media consumption

YouGov Profiles

Determine when and where to engage them
By tailoring your message to your target group and relaying it at the right time and in the right space, you can build relationships with new customers, reengage former ones, and remain ever-present and relevant with current buyer



Benefits of YouGov Profiles:

  • 24hr cloud platform : Your data sets are stored in our cloud-based, high performance data store.
  • Easy and interactive: Our drag and drop interface allows anyone to quickly build and view the data they need.
  • Weekly updates: The data sets are refreshed every Monday morning straight from consumers.
  • Flexible: Create your own custom filters and variables to draw out data that means the most to you.
  • Smart: YouGov’s Z score automatically highlights important variables that distinguish groups.
  • Customisable: Re-contact defined segments with your own questions or run surveys and upload the data back into your Profiles account.




Build a portrait of your audience using variables across the following categories:

  • Attitudes
  • Brand Use and Perception
  • Demographics
  • Digital and Social Media Consumption
  • Media Reach and Frequency
  • Print, TV, Radio, Out of Home
  • Lifestyle
  • Issues