Millennial Travellers – Re-Writing the Tourism Landscape

Millennial Travellers


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Millennials are one of the largest generations ever – with a high affinity towards traveling the world. However, their demands concerning individualism, experience and local exploration are unmet by many destinations and tour operators. With a shift towards individual booking and the sharing economy, companies need to understand this critical target group in detail in order to meet their demands and gain them as customers.

Questions this report answers:

  • What type of tourism are millennials seeking?
  • What kind of travellers are they?
  • Which channels can reach them best – in both booking and communication?
  • What activities should you offer and highlight?
  • Which brands perform well for millennials – both in travel and other sectors?
  • Which technologies are they using – which ones should you use to target them?