2017 Ramadan Consumer Research Report

Ramadan Consumer Research Report

Invaluable insight on changes in brand uptake, switching behaviours and loyalty

 

Between April and June 2017 YouGov interviewed over 10,000 panelists across the UAE, Saudi Arabia and Egypt prior to, during and after Ramadan 2017 about their:

 

Spending Habits & Sentiments

Media Consumption Habits

Purchase
Behaviours

Preferred
Promotional Mixes

UAE residents most likely to switch brands on fashion products and eating out

Facebook, YouTube and Google+ most used social media platforms

47% of consumers spent more money during Ramadan

Discounts are the most popular offers

 

The findings are a must-have if you’re a brand or agency looking to understand key behavioural changes in consumer activity and media consumption during Ramadan, with invaluable insight on changes in brand uptake, switching behaviours and loyalty

The 2017 findings are available to buy in various forms depending on the information you need most.  Before you embark on your ‘big idea’ to increase your brand’s reach this Ramadan, get the consumer insights you need to inform your strategy with YouGov’s unique syndicated Ramadan Consumer Research Report. 

REQUEST MORE DETAILS ON THE 2017 RAMADAN CONSUMER REPORT »