YouGov Public Sector Research


YouGov Public Sector Research

Since entering the region in 2005, YouGov's public sector research team has worked closely with numerous government and semi-government organisations on a wide range of projects and initiatives.

We have conducted studies involving quantitative, qualitative, online and offline methodologies to help our clients build strategic development plans, communications strategies, corporate reputation plans, customer service improvement systems, policy development strategies and policy evaluations.

Studies conducted in this sector include:

  • Public management & satisfaction
  • Stakeholder management & satisfaction
  • Customer experience (mystery shopping)
  • Social marketing & change management
  • Event / campaign monitoring and tracking
  • Brand health and corporate reputation assessment 
  • Social trends
  • Audience segmentation and profiling