YouGov Real Estate Research

Real Estate Research

YouGov has partnered with a number of property developers, communities and industry events on a wide range of real estate custom research projects and initiatives across the Middle East and North Africa.

Our specialist team combines their advanced analytical expertise to deliver meaningful and actionable solutions to businesses across the region.

The most common types of studies we have delivered include:  

  • Location & concept testing
  • Market sentiment
  • Consumer confidence
  • Customer experience & satisfaction
  • Brand tracking, equity & positioning
  • Communications & advertising evaluation
  • Pricing evaluation 

Ready-Profiled Real Estate Consumer Data in MENA

We start with what we already know

YouGov continuously builds and monitors consumer behaviour towards real estate amongst thousands of people from across the MENA region.

As such, we have constant access to fresh, ready-profiled and comprehensive data which enables us to conduct very specific research projects according to our client’s individual needs.

In many circumstances, we may already have the data our clients are searching for without conducting an entirely new study from scratch. Below is a snapshot of some of the information we currently hold from real estate consumers in the MENA region:

  • Real estate market sentiment 
  • Residential property ownership locally and internationally
  • Residential property types locally and internationally
  • Future residential property purchase aspirations locally and internationally
  • Property saving behvaiour 
  • Property insurance ownership


Latest Findings

Looking for a full picture of your brand's health?

YouGov BrandIndex