YouGov Telecoms Research

YouGov Telecoms Research

The telecommunications research team at YouGov works with large scale providers, retailers and public relations agencies to deliver meaningful insights to help shape the industry.

Using a range of quantitative and qualitative methodologies combining online, face-to-face, CATI and mystery shopping techniques we work with clients to deliver studies such as:

  • Usage & Attitudes
  • Segmentation
  • Brand Equity & Health
  • Deep-dive Category Exploration
  • Concept Evaluations
  • Customer Satisfaction & Experience
  • Churning & Switch Analysis
  • Pricing¬†
  • Tourist Usage & Perceptions of Telecoms Services

Ready-profiled Telecoms Data in MENA

We start with what we already know

YouGov continuously builds and monitors consumer behaviour towards telecommunications amongst thousands of people from across the MENA region.

As such, we have constant access to fresh, ready-profiled comprehensive data which enables us to conduct very specific studies according to client needs.

In many circumstances, we may already have the data our clients are searching for without conducting an entirely new study from scratch.

We currently hold the following information about consumers in the region:

  • Telecoms Service Decision-Maker
  • Mobile Bill Payments Decision-Maker
  • Devices Owned
  • Regular Device Usage
  • Cloud Storage Provider Usage and Payment
  • Mobile Operating Systems Usage
  • Mobile App Purpose
  • Mobile App Usage
  • Frequency of Mobile Usage
  • Current & Future Telecom Services Usage
  • Bundle Telecom Services Usage
  • Smartphone Features Usage


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