In the weeks leading to Halloween and Diwali, Kit Kat is UAE residents’ most purchased brand of Chocolate.
With two of the sweetest holidays of the year upon us, there is no better time to look at everyone’s favourite brand of Chocolate and find out which consumers fancy as their favourite holiday treat.
BrandIndex, YouGov’s daily brand tracker, tracks a variety of chocolate and confectionary brands in the region. According to BrandIndex’s Current Customers score – which tracks respondents who have purchased a product in the past week – Kit Kat is the brand with the highest number of current customers amongst the chocolate and confectionary brands, with 25.7% saying they’ve bought a product from the brand in October. Following right behind are Galaxy (23.8%) and Cadbury, with its famous Dairy Milk chocolate (17.9%).
So enjoy your favourite treats this festive season.