The multicultural attraction has seen the biggest uplift in Ad Awareness in the UAE in October
Global Village is the brand that has achieved the greatest uplift in its Ad Awareness in the UAE in October. The multicultural festival park opened for the 24th season on 29th October 2019 and created an enormous amount of excitement in the market.
The brand released a number of adverts to promote this new season, highlighting what’s new this year, with additions such as Ripley’s Believe It or Not and events including ‘Yoga Day Out’.
The reopening campaign made use of both online and print advertising and the results of such efforts are clear to see, with YouGov BrandIndex data showing the brand’s Ad Awareness score (whether someone has seen an ad for the brand in the past two weeks) increased by an impressive 8.4 points, from +22.8 on the 1st October to +31.3 at the end of the month.
BrandIndex data also shows that sentiment towards Global Village has increased throughout the month, with the brand’s Buzz score (measuring whether people have heard anything positive or negative about a brand during the previous two weeks) improving by over 10 points throughout October.
Not only are UAE residents noticing Global Village’s adverts and hearing positive Buzz about the park, but they are also talking about the brand with friends and family. The brand has seen a 6 point increase in its Word of Mouth score over the same time period.
In the coming months, YouGov BrandIndex results will show how successful Global Village’s 24th season is, not only in terms of attracting customers but also the perceptions among those who have attended.