YouGov’s Automotive Rankings highlight the best-performing organizations in the Automotive sector according to their overall brand health. This is the first in our global annual Automotive Rankings series. The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Rankings show Saudi residents’ affinity towards Japanese auto brands as they occupy four spots in the rankings. Toyota enjoys the best brand health among Saudi residents and tops the list with an Index score of 36. German luxury car brands are not far behind and are equally well represented, with Mercedes Benz and BMW landing at second (with a score of 29.7) and fourth (22.5).
YouGov Automotive Rankings 2021 Saudi Arabia
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The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the automotive sector around the globe.
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The brands in the YouGov Automotive Rankings 2021 were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between February 1st, 2020 to January 31st, 2021. The scores are representative of the general population of adults 18+.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.