According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z use TV on-demand and catch-up services regularly.
Using YouGov Profiles, a proprietary audience profiling and segmentation platform, marketers and researchers can understand what Gen Z Video streamers are looking for, where to reach them, and much more.
Download the free infographic for unique insights into Saudi Arabia’s Gen Z Video streamers, including:
- Most frequently used on-demand streaming-services
- Their social media use
- Outlook toward TV viewing
- And more