YouGov FMCG/ CPG Rankings 2021 KSA

YouGov FMCG/ CPG Rankings 2021 KSA

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

In Saudi Arabia, FMCG/CPG brand Dettol leads the personal care list this year with a score of 39.2. Similarly, Galaxy tops the list in FMCG snacks list with a score of 37.7. Almarai crowns both beverages and dairy list with a score of 49.6 and 50 respectively. Lastly Nadec tops food pantry list with a score of 31.8. 

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

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YouGov FMCG/CPG Rankings 2021 in Saudi Arabia: Personal care

YOUGOV FMCG/CPG RANKINGS 2021 IN SAUDI ARABIA: PERSONAL CARE
Rank Brand Name Score
1 Dettol 39.2
2 Dove 29.6
3 Nivea 25.9
4 Sensodyne 25.3
5 Lux 21.2
6 Johnson's 21.1
7 Lifebuoy 19.8
8 Head & Shoulders 19.7
9 Signal 16.6
10 Pampers 16.5
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Saudi Arabia: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN SAUDI ARABIA: SNACKS
Rank Brand Name Score
1 Galaxy 37.7
2 Kit Kat 31.0
3 Oreo 30.7
4 Snickers 28.3
5 Ülker 28.1
6 Galaxy Jewels 27.0
7 Baskin-Robbins 26.1
8 Nutella 26.1
9 Twix 24.7
10 Kinder 23.7
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Saudi Arabia: Beverages

YOUGOV FMCG/CPG RANKINGS 2021 IN SAUDI ARABIA: BEVERAGES
Rank Brand Name Score
1 Almarai 49.6
2 7 Up 29.1
3 Nadec 28.4
4 Pepsi 24.2
5 Rabea Tea 22.4
6 Nova 22.3
7 Al Rabie 22.0
8 Moussy 19.8
9 Coca-Cola 19.2
10 Lipton- Yellow label Black Tea 19.0
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Saudi Arabia: Food pantry

YOUGOV FMCG/CPG RANKINGS 2021 IN SAUDI ARABIA: FOOD PANTRY
Rank Brand Name Score
1 Nadec 31.8
2 Afia 30.6
3 Americana 23.9
4 California Garden 22.1
5 Al Walimah 21.5
6 Lurpak 21.5
7 L'usine 21.4
8 Maggi 19.3
9 Betty Crocker 17.6
10 Sadia 17.1
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Saudi Arabia: Home care

YOUGOV FMCG/CPG RANKINGS 2021 IN SAUDI ARABIA: HOME CARE
Rank Brand Name Score
1 Dettol 43.2
2 Fairy 36.2
3 Clorox 34.0
4 Tide 32.0
5 Ariel 28.0
6 Fine 26.0
7 Kleenex 24.3
8 Downy 22.8
9 Comfort 19.3
10 Persil 16.7
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Saudi Arabia: Dairy

YOUGOV FMCG/CPG RANKINGS 2021 IN SAUDI ARABIA: DAIRY
Rank Brand Name Score
1 Almarai 52.0
2 Saudia 36.0
3 Nadec 26.8
4 Al Safi 22.2
5 Nido 19.6
6 Kiri 18.0
7 Puck 17.2
8 Kraft 15.9
9 Rainbow 14.7
10 Al Rabie 13.9
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

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Methodology:  

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated bytaking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.  

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).  

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.

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