YouGov FMCG/ CPG Rankings 2021 UAE

YouGov FMCG/ CPG Rankings 2021 UAE

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

In UAE, FMCG/CPG brand Dettol leads the personal care list this year with a score of 39.3. Similarly, Oreo tops the list in FMCG snacks list with a score of 36.1. Almarai crowns all beverages, dairy and food pantry list with a score of 42.7, 50.9 and 49.1 respectively. 

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

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YouGov FMCG/CPG Rankings 2021 in UAE: Personal care

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: PERSONAL CARE
Rank Brand Name Score
1 Dettol 39.3
2 Dove 33.4
3 Colgate 29.6
4 Nivea 29.4
5 Sensodyne 25.4
6 Vaseline 24.8
7 Head & Shoulders 23.3
8 Oral B 20.5
9 Close Up 20.5
10 Lifebuoy 19.2
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: SNACKS
Rank Brand Name Score
1 Oreo 36.1
2 Baskin-Robbins 35.7
3 Kit Kat 29.9
4 Nestlé 28.9
5 Galaxy 28.2
6 London Dairy 27.9
7 Pringles 27.7
8 Lays 26.8
9 Nutella 25.7
10 Ferrero Rocher 25.6
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Beverages

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: BEVERAGES
Rank Brand Name Score
1 Almarai 42.7
2 Al Ain 35.7
3 Masafi 32.8
4 Mai Dubai 31.1
5 Coca-Cola 28.6
6 Al Rawabi 27.7
7 7 Up 27.2
8 Pepsi 25.5
9 Lacnor 22.8
10 Lipton Green tea 22.5
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Dairy

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: DAIRY
Rank Brand Name Score
1 Almarai 50.9
2 Al Rawabi 34.1
3 Rainbow 25.2
4 Nido 21.3
5 Kraft 20.7
6 Anchor 19.2
7 Puck 19.1
8 Kiri 15.3
9 Coffee-Mate 15.2
10 Philadelphia 13.5
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Food pantry

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: FOOD PANTRY
Rank Brand Name Score
1 Almarai 49.1
2 Lurpak 32.2
3 Sadia 27.0
4 Heinz 26.2
5 Maggi 25.9
6 Knorr 22.4
7 Americana 20.6
8 Anchor 19.3
9 American Garden 19.1
10 Noor Oil 17.1
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in UAE: Home care

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UAE: HOME CARE
Rank Brand Name Score
1 Dettol 45.4
2 Ariel 35.5
3 Downy 28.8
4 Tide 28.0
5 Fairy 27.0
6 Comfort 26.4
7 Clorox 26.2
8 Persil 20.0
9 Fine 19.9
10 Alokozay 19.8
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

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Methodology:  

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.  

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).  

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.

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