YouGov FMCG/ CPG Rankings 2021 Egypt

YouGov FMCG/ CPG Rankings 2021 Egypt

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

In Egypt, FMCG/CPG brand Dettol leads the personal and home care list this year with a score of 35 and 44 respectively. Similarly, Galaxy tops the list in FMCG snacks list with a score of 42.8. Nescafe and Juhayna crowns beverages and pantry list with a score of 49.6 and 50 respectively. 

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

Get in touch

YouGov FMCG/CPG Rankings 2021 in Egypt: Personal care

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: PERSONAL CARE
Rank Brand Name Score
1 Dettol 35.0
2 Sensodyne 28.6
3 Dove 23.8
4 Signal 23.6
5 Johnson's 22.3
6 Johnson's Baby 18.6
7 Head & Shoulders 18.3
8 Lux 17.7
9 Rexona 17.1
10 Close Up 16.8
Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: SNACKS
Rank Brand Name Score
1 Galaxy 42.8
2 Molto 34.4
3 Nutella 32.5
4 Kit Kat 31.8
5 Cadbury 31.3
6 Oreo 30.1
7 Sunbite 27.4
8 Chipsy 25.6
9 Bake Rolz 24.7
10 Mandolin 23.1
Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Beverages

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: BEVERAGES
Rank Brand Name Score
1 Nescafe 34.4
2 Almarai 33.8
3 Schweppes 33.5
4 Fayruoz 33.1
5 Pepsi 32.6
6 Lipton - Yellow Label Black Tea 27.9
7 7 Up 24.5
8 Juhayna Juices 23.9
9 Rani 22.9
10 Lipton Green tea 20.7
Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Food pantry

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: FOOD PANTRY
Rank Brand Name Score
1 Juhayna 34.0
2 El Rashidi El Mizan 32.1
3 Halwani 23.8
4 AFIA 23.1
5 Atyab 21.0
6 Heinz 21.0
7 Vitrac 20.6
8 Bake Rolz 18.4
9 El Doha 16.7
10 Americana 14.1
Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Egypt: Home care

YOUGOV FMCG/CPG RANKINGS 2021 IN EGYPT: HOME CARE
Rank Brand Name Score
1 Dettol 44.0
2 Ariel 31.5
3 Persil 31.1
4 Pril 26.5
5 Clorox 26.4
6 Downy 25.1
7 Vanish 20.8
8 Fairy 18.3
9 Harpic 14.2
10 Tide 12.0
Get in touch to see your brand data

Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

Get in touch

Methodology:  

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.  

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).  

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.

Comments are closed.