Best Brand Rankings 2021 KSA

Best Brand Rankings 2021 KSA

Saudia (Saudi Airlines) tops YouGov’s Best Brand Rankings 2021: KSA

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. 

Saudia (Saudi Airlines) tops the list with an overall score of  51.9

In the KSA, the best brand was Saudia (Saudi Airlines), with an average score of 51.9. But competition for the top spot was fierce, with adidas coming in second with a score of 50.3. In third and fourth position were Al Baik and Almarai, with scores of 50.3 and 48.7 respectively. Apple came in fifth, rounding out the top five with 41.4. 

Rank Brand Name Score
1 Saudia (Saudi Airlines) 51.9
2 adidas 50.3
3 Al Baik 50.3
4 Almarai 48.7
5 Apple 41.4
6 Dettol 41.2
7 Al Rajhi Bank 40.3
8 Samsung 40.0
9 YouTube 39.8
10 Galaxy 38.8
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Scores show average data from October 1st, 2020 to September 30th, 2021.

STC Saudi Telecom is the most improved brand in the KSA

STC Saudi Telecom topped KSA's most improved brand list this year, with a rise of 6.0 points. noon came in second, with an increase of 5.0 points. The third and fourth positions were McDonald's (up +4.6 points) and Saudia (Saudi Airlines) (up +4.4 points). The top five improver list was completed by Al Rajhi Bank, with a rise of +4.2 points.

Rank Brand Name 2021 Score 2020 Score Change in Score
1 STC Saudi Telecom 30.9 24.8 6.0
2 noon 17.8 12.8 5.0
3 McDonald's 27.1 22.5 4.6
4 Saudia (Saudi Airlines) 51.9 47.5 4.4
5 Al Rajhi Bank 40.3 36.1 4.2
6 Vimto 15.6 12.5 3.1
7 LG  25.8 22.9 2.9
8 KFC 12.5 9.7 2.8
9 Green Mountain Park (Taif) 9.0 6.2 2.7
10 Herfy 15.1 12.4 2.7
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Scores show average data from October 1st, 2020 to September 30th, 2021, compared to October 1st, 2019 to September 30th, 2020

Want to see how other markets compare? Download the full rankings lists for all markets which highlights the top 10 ranked brands across all tracked markets and gives a deeper dive into the global list.

Download the full rankings lists

The Rankings data can be further developed with YouGov BrandIndex – our industry-leading brand health tracking solution, which gives a comprehensive overview of what your customers think, say, feel and do in relation to your brand, and your competitors. Learn more about YouGov BrandIndex


The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between October 1, 2020 and September 30, 2021. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative). 

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables. 

For this year’s global list, YouGov used data from 54 markets – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Index score which assesses overall brand health. It takes into account perceptions of a brand’s reputation and whether consumers would recommend the brand to others, as well as whether it represents good value and quality.

About YouGov

YouGov is an international research and data analytics group.  

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.  

Each day, our highly engaged proprietary global panel of over 15 million members provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.  

With operations in the UK, Americas, Mainland Europe, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

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