Over the last decade, we have seen social media emerge tremendously. Social media has given a platform for ordinary people to become overnight celebrities or absolute brands all because of their expanding reach and followers.
In the UAE, global brands spend enormous money on advertising through these influencers, especially in industries like beauty, fashion, food, lifestyle, tech, and entertainment.
According to YouGov’s data, 3 in 4 UAE residents follow some kind of social media influencer, out of which 29% follow health/fitness influencers.
Download our latest infographic 'Growing influence of social media influencers in the UAE' to learn more about the types of influencers UAE residents follow, what degree of trust they have in them, the most popular channels they follow them on and much more.
The data was collected using RealTime, YouGov’s full-service omnibus and targeted research solution, which provides quick survey results from nationally representative or bespoke audiences. UAE: 1,194 online representative samples.