Media is one of the most dynamic industries across the globe. In the last 5 years, we have witnessed TikTok relaunch, introduction to new Instagram features like stories, reels etc., the boom of podcasts and OTT platforms. There has been a tremendous change in how UAE residents consume media. Especially in the last two years, due to covid-19, viewership across different mediums saw an enormous surge.
YouGov’s latest infographic, ‘Future of Media Consumption in the UAE ' provides a view on ever-evolving media consumption habits and media channel preferences. Data reveals that 27% of UAE residents are planning to subscribe to podcasts this year.
Download the full infographic to get in-depth insights on the past and future of media consumption in the UAE.
The infographic includes:-
Past media landscape
Expected increase in media consumption in 2022
Future of paid subscriptions