Top automotive and mobility brands in 2022: KSA
The automotive and mobility sector is going through a period of transformation with consumer’s attitudes, behaviour and shopping preferences changing dramatically over the last year. But which automotive manufacturers are regarded with having the highest overall brand health from consumers from KSA?
New data from YouGov identifies the brands which consumers from the KSA have identified as having the highest overall brand health over the past year. Data was drawn from YouGov BrandIndex which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing automotive manufacturers according to their overall Index scores – an average of General Impression, Value, Quality, Corporate Reputation, Customer Satisfaction, and Recommendation scores* - between February 1, 2021 and January 31st, 2022. YouGov’s Index scores are our measure of a brand’s overall health.
Top automotive and mobility brands in KSA
Saudi Arabia car market in 2021 had a strong performance, with double digit growth (24%). Toyota has the highest market share in Saudi Arabia, and it leads in YouGov automotive brands rankings with the highest score of 36. Luxury and premium car market has always been strong in the region, with Mercedes-Benz, Lexus and BMW being in the top five ranked.
|YOUGOV'S AUTOMOTIVE & MOBILITY RANKINGS 2022 BEST BRANDS: KSA|
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Scores show average index score from 1st February, 2021 to 31st January, 2022
(Publishing date: Apr 2022)
YouGov's Automotive & Mobility Rankings 2022 show the brands with the highest average Index scores between February 1, 2021 and January 31st, 2022. The scores are mostly representative of the general population of adults 18+ (some are online-representative or urban rep). All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
Each day consumers are asked about their views on automotive brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of General Impression, Quality, Value, Customer Satisfaction, Recommendation and Corporate Reputation by YouGov BrandIndex.
General Impression – whether someone has a positive or negative impression of a brand
Quality – whether consumers think the brand represents good or poor quality
Value – whether consumers think the brand represents good or poor value for money
Customer Satisfaction – whether someone is a satisfied or dissatisfied customer
Recommendation – whether someone would recommend a brand to a friend or not
Corporate Reputation – whether someone is proud or embarrassed to work for a brand