Emirates, Al Baik and Google are the healthiest brands in MENA in 2019
These brands continue to dominate the region according to YouGov’s annual brand health rankings
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Emirates tops YouGov’s annual brand health rankings yet again
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers
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Samsung generates greatest uplift in Ad Awareness in KSA in July
The brand’s latest TV advert has had the largest cut through in terms of Ad Awareness amongst KSA residents
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Domino’s “Calamity-free Eid” campaign achieves cut-through among KSA residents
The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June
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UAE residents open to sustainable fashion but price still drives purchases
While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it
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Amazon.ae’s launch campaign strikes a chord with UAE residents
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
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Most UAE residents say their usage of grocery apps will increase during Ramadan
Usage of grocery apps is likely to increase more among fasters than the non-fasters
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UAE and Egypt consumers respond positively to Netflix’s original content
The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
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ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents
The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand
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Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA
Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
