More than half consider local celebrities more relevant than international ones, with KSA residents showing greater affinity towards them
Residents are likely to make the greatest reductions on eating out and buying gadgets and electronics
Al Batal has claimed the top spot in YouGov’s Biggest Brand Movers in the KSA with improvements across all 13 YouGov BrandIndex metrics
Microsoft has claimed the top spot in UAE's Biggest Brand Movers with improvements across 12 YouGov BrandIndex metrics.
Talkwalker and YouGov publish a report looking at the evolution of Gulf Cooperation Council (GCC) consumer behavior during Ramadan 2022
Download YouGov's latest Profile Peek on UAE consumers who prefer sustainable brands
Google topped YouGov's Best Buzz Rankings 2021 in Egypt followed by National Bank of Egypt and Dettol taking the second and third spot respectively.
Saudia topped YouGov's Best Buzz Rankings 2021 in the KSA followed by Neom and Adidas taking the second and third spot respectively.
YouGov’s latest report reveals attitudes and beliefs towards AI across 17 global markets
Homegrown brands dominate the brand rankings this year, highlighting the strength of local brands within the kingdom