Latest findings in Consumer

Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in the UAE has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. While Air Arabia’s scores have generally been buoyed ...
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With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no better time to examine the shopping event’s popularity in the region, as well as the UAE’s shopping habits in general. Whether shopping at the nearest mall, ...
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Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in Egypt has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. This surge likely stems from their various online and ...
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Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own customers. From a pool of more than 410 major brands, the top 10 brands with the highest consumer recommendation levels were led by Emirates Airline at ...
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Abu Dhabi Grand Prix the most well-known and Mubadala World Tennis Championship the most exciting sporting event of the holiday season With the holiday season very much upon us, there seems to be no better time to enjoy the various festivities and events that the UAE has to offer. This ...
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Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Dubai’s Global Village has shown the biggest improvements in its advertising awareness, according to BrandIndex – YouGov’s daily brand tracker. With the attraction’s 21st season beginning this month, ...
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The Note 7’s indefinite production halt further hurts Samsung Mobile’s image, and appears to threaten their market share. Samsung Mobile’s newest phone, the Galaxy Note 7, has been the subject of a great deal of controversy over the past few months. The device, which was expected to drive new revenue ...
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