Ad of the month – Egypt – Birell
This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt. (Comments: 29)
Retail & consumer
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Emirates, Almarai and Facebook are most positively perceived brands in MENA in 2018
The brands continue to dominate the region according to YouGov BrandIndex scores (Comments: 36)
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Facebook is the most positively perceived brand in Egypt
The social network has the best brand health among Egyptian consumers (Comments: 18)
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Almarai is the most positively perceived brand in Saudi Arabia
The food and beverage company continues to have the best brand health among Saudi consumers (Comments: 10)
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Emirates continues to reign supreme in the UAE
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings (Comments: 4)
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Vimto's latest campaign a success in Saudi Arabia
Throughout the Holy Month of Ramadan, YouGov BrandIndex data shows Vimto is the brand that achieved the greatest uplift in its Ad Awareness score ... (Comments: 22)
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Ramadan presents opportunities for UAE retailers
Over half of UAE shoppers already have purchases in mind that they want to make this Ramadan (Comments: 10)
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Ramadan presents opportunities to Saudi retailers
Almost half of Saudi shoppers already have in mind purchases they want to make this Ramadan (Comments: 32)
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Mercedes-Benz see largest shift in positive brand health among women in KSA since driving ban lifted
Mercedes has achieved the biggest improvement in brand health among Saudi women since the historical royal decree announcing women will be able to drive ... (Comments: 0)
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Mercedes-Benz sees largest shift in positive brand health among KSA women since driving ban lifted
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the historical royal decree announcing women will be able ... (Comments: 65)
