Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia
The smartphone giant has the most positive Impression among women in the country
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Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
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WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
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How far can the modernisation of logos affect UAE consumers’ brand loyalty?
The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to
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Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE
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How financially knowledgeable are consumers in the UAE?
Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...
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Global Village sees the biggest uplift in Ad Awareness in the UAE in November
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
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Are men now more mindful of their calorie intake than women?
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
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Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
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Is today’s consumer really spending a quarter of their day glued to their smartphone?
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
