1 in 5 UAE residents are likely to buy a new car online
Men are more likely to buy a car online as compared to women
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Samsung’s ad awareness rises in the UAE and KSA
The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March
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Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February
Pizza Hut's new campaign achieved greatest uplift in Ad Awareness in the UAE
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Emirates, Apple and WhatsApp top the YouGov BrandIndex 2019 Women’s Choice Rankings in MENA
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
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WhatsApp tops the 2019 Women’s Choice Rankings in Egypt
The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt
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Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia
The smartphone giant has the most positive Impression among women in the country
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Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
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WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
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How far can the modernisation of logos affect UAE consumers’ brand loyalty?
The latest YouGov survey explores UAE consumers’ brand loyalty in connection to modernisation of logos and reveals the changes that consumers are receptive to
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Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE
