Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE
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How financially knowledgeable are consumers in the UAE?
Public sentiment of personal finances is positive overall yet unemployment and pay cuts still loom in the minds of consumers Insurance and investments stand ...
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Global Village sees the biggest uplift in Ad Awareness in the UAE in November
The multicultural park has achieved the greatest uplift in its Ad Awareness in the UAE in November
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Are men now more mindful of their calorie intake than women?
Men show most enthusiasm in regard to calories tracking on menus Men favour calories on their menu while women opt for ‘low calorie’ counterparts ...
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Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
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Is today’s consumer really spending a quarter of their day glued to their smartphone?
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
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Emirates, Emaar and iPhone are the most advocated brands in the Middle East
YouGov BrandIndex reveals the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt
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iPhone remains the ‘most recommended’ brand in Egypt
The smartphone giant continues to reign supreme among consumers in the country
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Emaar named 'most recommended' brand in Saudi Arabia
The real estate giant is the most recommended brand in the country, ahead of Emirates and Al Baik
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Emirates has the strongest brand advocacy in the UAE
The UAE’s flag carrier airline is the most recommended brand among consumers, ahead of Emaar and Almarai
