According to new YouGov research, consumers believe digital platforms are the most vulnerable when it comes to problems with “fake news” in the GCC.
Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...
Welcome to the tenth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Throughout the ...
Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country ...
Toyota is the strongest car brand among women in Saudi Arabia, however when comparing the perception of car brands by gender, Chevrolet stands apart ...
New research reveals a significant number of investors and home buyers expect the Kingdom’s economic blueprint for a post-oil era to increase real estate ...
The UAE has retained its number one position as the most appealing country to invest in real estate in the world for GCC residents, ...
Fresh research into the habits and lifestyles of the Middle East’s most affluent residents has revealed that 77% of consumers in the UAE, Saudi ...
International search giant Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ...
With the recent acquisition of Souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to ...