Emirates continues to reign supreme in the UAE
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings
-
Vimto's latest campaign a success in Saudi Arabia
Throughout the Holy Month of Ramadan, YouGov BrandIndex data shows Vimto is the brand that achieved the greatest uplift in its Ad Awareness score ...
-
Ramadan presents opportunities for UAE retailers
Over half of UAE shoppers already have purchases in mind that they want to make this Ramadan
-
Ramadan presents opportunities to Saudi retailers
Almost half of Saudi shoppers already have in mind purchases they want to make this Ramadan
-
Mercedes-Benz see largest shift in positive brand health among women in KSA since driving ban lifted
Mercedes has achieved the biggest improvement in brand health among Saudi women since the historical royal decree announcing women will be able to drive ...
-
Mercedes-Benz sees largest shift in positive brand health among KSA women since driving ban lifted
Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the historical royal decree announcing women will be able ...
-
Emirates and Almarai top 2018 Women’s Choice Brand Rankings
Emirates and Almarai are the most Impressive brands among women in the UAE and Saudi Arabia according to the 2018 Women’s Choice Brand Rankings ...
-
Multi-brand online-only stores most popular choice for half of UAE and KSA online shoppers
Fresh research into attitudes and behaviour towards ecommerce in the UAE and Saudi Arabia has found that 51% of UAE consumers and 52% of ...
-
2018 sees largest increase in consumer brand advocacy yet for UAE’s newest theme parks
According to new data released today by YouGov BrandIndex, the UAE’s newest theme parks are making their biggest impression yet on consumers in 2018.
-
Souq.com acquisition proves positive move for Amazon.com
Amazon.com has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq.com debuts in the country’s top five ...
