With a purely digital research solution in the MENA region, YouGov's CEO – Stephan Shakespeare unveils the reasons why online research is leading the transformation of market research in the ...
The latest Best Brand Rankings released by YouGov BrandIndex have recorded home-grown mega brands Emirates and Almarai, and global social media behemoth Facebook as ...
YouGov has made its research operations purely digital in the Middle East, North Africa making it the only leading global market research company in ...
New research from YouGov Omnibus shows just how rapidly media trends are shifting in Saudi Arabia and the UAE. In the past 12 months ...
According to the latest brand rankings from YouGov BrandIndex, Emaar, Emirates and iPhone are the number one brands consumers are most likely to recommend ...
Fresh research conducted by YouGov Omnibus for leading strategic public relations business BPG Cohn & Wolfe has revealed that 94% of in-house marketers in ...
According to new YouGov research, consumers believe digital platforms are the most vulnerable when it comes to problems with “fake news” in the GCC.
Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...
Welcome to the tenth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Throughout the ...
Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country ...