Toyota is the strongest car brand among women in Saudi Arabia, however when comparing the perception of car brands by gender, Chevrolet stands apart as more positively perceived by women ...
New research reveals a significant number of investors and home buyers expect the Kingdom’s economic blueprint for a post-oil era to increase real estate ...
The UAE has retained its number one position as the most appealing country to invest in real estate in the world for GCC residents, ...
Fresh research into the habits and lifestyles of the Middle East’s most affluent residents has revealed that 77% of consumers in the UAE, Saudi ...
International search giant Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ...
With the recent acquisition of Souq.com by online giant Amazon and the anticipated launch of the new local ecommerce site Noon.com, the shift to ...
Welcome to the fifth installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2017 Global Study. Each year, ...
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt ...
Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...
Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in ...