Latest findings in Editor's picks

Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in the UAE has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. While Air Arabia’s scores have generally been buoyed ...
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YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the ...
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With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no better time to examine the shopping event’s popularity in the region, as well as the UAE’s shopping habits in general. Whether shopping at the nearest mall, ...
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The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily brand tracker, BrandIndex have crowned national airline Emirates, mega food and beverage manufacturer, Almarai and world renowned social media giant Facebook as the most positively perceived ...
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92% of millennials in the GCC believe climate change is a real threat to the world A Recent YouGov Study has found that millennials in the GCC are increasingly concerned about the effects of global warming on the climate and its damaging impact in the future.  YouGov invited millennials aged ...
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Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in Egypt has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. This surge likely stems from their various online and ...
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A Majority of Female Respondents in the UAE Believe That They Have the Same Level of Workplace Equality as Their Counterparts in the West Nearly half of female respondents in the UAE believe that their chance of being promoted is entirely dependent on their performance and not their gender, according ...
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Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own customers. From a pool of more than 410 major brands, the top 10 brands with the highest consumer recommendation levels were led by Emirates Airline at ...
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