Communication from finance and insurance brands seems to have widely reached the public with brands noting great improvements to their Ad Awareness scores this festive season
Data from YouGov’s BrandIndex shows the top ten brands that recorded the biggest change in Ad Awareness scores year-on-year during the holy month
For a majority, shopping and online food delivery behaviours are most likely to remain the same as last year
YouGov’s latest infographic, ‘Future of Media Consumption in the UAE ' ' provides a view on ever-evolving media consumption habits and media channel preferences.
Music apps are the most popular way to discover new tunes among women across the globe
YouGov’s Travel and Tourism Rankings reveal the brands that generated the most NET positive impression among the UAE residents
49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% expect to up music streaming consumption in the next ...
YouGov’s 2021 most admired list reveals which public figures people look up to
YouGov BrandIndex shows Global Village's Ad Awareness saw an 11.5 percentage points rise in November.
YouGov Destination Index shows Dubai & Abu Dhabi are the top choices of UAE residents for their next trip