Advertiser of the Month (UAE) – Global Village
YouGov BrandIndex shows Global Village's Ad Awareness saw an 11.5 percentage points rise in November.
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UAE residents are likely to travel domestically during the year-end holiday season
YouGov Destination Index shows Dubai & Abu Dhabi are the top choices of UAE residents for their next trip
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The influence of social media influencers in the UAE
According to YouGov’s latest survey, 3 in 4 UAE residents follow some kind of social media influencer, out of which 29% follow health/fitness influencers.
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UAE residents are likely to attend the Dubai Expo, with seven in ten planning to visit as tourists
Most residents are eager to experience innovation and world-class technology at the Expo
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An inside look into Saudi Arabia's Gen Z Video streamers
According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z ...
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Who is a regular streamer in Saudi Arabia?
Data from YouGov profiles shows Netflix is the most popular streaming service in the kingdom, with highest consumption coming from the youngest adults
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FIFA Women’s World Cup’s popularity peaks among UAE residents with nearly half showing interest
Women’s soccer has the highest following among any other sport across the 13 surveyed markets
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Most UAE residents think live events only for vaccinated people will help curb Covid in the Emirates
Once vaccinated, residents are most comfortable visiting outdoor public places but less relaxed about attending concerts and wedding events
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YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE
YouGov data shows the brands with the biggest change in Ad Awareness scores year-on-year during the holy month
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Almost six in ten UAE consumers think watching ads in exchange for free content is a fair deal
New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...
