More than half of UAE residents feel the Expo will boost the country’s economy
A large majority is likely to attend it and most people are excited to experience ‘innovation’ at the mega event
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Etihad Airway’s recent communication achieves cut-through among UAE residents
UAE’s national airline has achieved the highest uplift in Ad Awareness in January
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Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East
These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt
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Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia
Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers
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Emirates tops the 2019 YouGov BrandIndex Buzz Rankings in the UAE for the third time
Dubai’s flag-carrier airline continues to hold the top position, reigning as the brand with the most positive Buzz amongst UAE residents
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WhatsApp tops the 2019 YouGov BrandIndex Buzz Rankings 2019 in Egypt
The messaging service app continues to hold the top position, leading as the brand with the most positive Buzz amongst consumers in Egypt
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Half of UAE residents are likely to buy a self-driving car in the future
Men are more likely than women to own an autonomous car and many consider it safer than its human-driven counterpart
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Sunsilk’s ‘Rethink Pink’ campaign strikes a chord with UAE residents, especially women
The haircare brand has achieved the biggest uplift in its Ad Awareness in the UAE in December
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More than half of UAE residents favour the country’s new sugar tax
High income earners are more likely to support the new sin tax
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Emirates, mada and iPhone top the 2019 YouGov Brand Advocacy Rankings in the Middle East
The Internet search giant is the most recommended brand by Indian consumers
