Global Village’s latest adverts achieve cut-through among UAE residents
The multicultural attraction has seen the biggest uplift in Ad Awareness in the UAE in October
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UAE residents want innovation in smartphones but don’t expect it to happen anytime soon
YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over
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iPhone, Alrajhi Bank and Facebook top the 2019 YouGov NextGen Word of Mouth Rankings in MENA
These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively
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Facebook tops the 2019 YouGov NextGen Word of Mouth Rankings in Egypt
The social networking giant is the most positively talked about brand amongst young adults in Egypt
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Alrajhi Bank tops the 2019 YouGov NextGen Word of Mouth Rankings in Saudi Arabia
The bank is the most positively talked about brand amongst young adults in the country
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iPhone tops the 2019 YouGov NextGen Word of Mouth Rankings in the UAE
The smartphone giant is the most positively talked about brand amongst young adults in the country
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The New iPhone 11 series launch achieves the greatest uplift in Ad Awareness
Launch of the new iPhones 11, 11 Pro and 11 Pro Max and the associated ad campaign achieved the most cut through in terms ...
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The New iPhone 11 series launch achieves the greatest uplift in Ad Awareness
Launch of the new iPhones 11, 11 Pro and 11 Pro Max and the associated ad campaign achieved the most cut through in terms ...
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Amazon’s rebrand from Souq.com is positively received by UAE residents
Most brand health metrics continue to show improvement post rebrand
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More than half of UAE residents trust brands with a social presence
Around two-thirds are likely to purchase from social media in the future
