Riyad bank creates greatest Ad Awareness in Saudi Arabia in September
During September, Riyad Bank achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia
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Nearly half of UAE residents feel positive about the support offered by banks during Covid19
As economic uncertainties increase, residents seek measures that help protect their financial position and reduce or avoid any debt obligations.
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A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances
Residents claim to have reduced their spending in major categories recently due to the threefold increase in tax
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A large majority of UAE residents favour the economy becoming cashless
More than half claim to have paid in cash less often since the Coronavirus outbreak
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Connected Research Data Systems and The YouGov Cube
How the YouGov Cube offers uniquely detailed brand tracking insights
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Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June
Amazon becomes the brand with the greatest Ad Awareness uplift in June
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Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception
Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial
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Banking & Finance employees are the happiest with their company’s behaviour during the pandemic
Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others
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Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA
During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA
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Increasing number of UAE and KSA residents are concerned about job and income loss due to the Corona
In addition to this, most residents think the pandemic will incur long-lasting damage to their respective economies
