UAE residents open to sustainable fashion but price still drives purchases
While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it
While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it
The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand
Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
The technology giant is the brand that residents of Egypt would be the proudest to work for
The smartphone giant is the brand that Saudi consumers would be the proudest to work for
Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
Men are more likely to buy a car online as compared to women