UAE residents open to sustainable fashion but price still drives purchases
While cost is the biggest influence, many say they would buy sustainable fashion once they know more about it
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Meraas’s recent expansion drives positive brand perception among UAE residents
The Dubai-based firm records significant improvement in Brand Health and Media Metrics over the past year
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Amazon.ae’s launch campaign strikes a chord with UAE residents
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
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UAE and Egypt consumers respond positively to Netflix’s original content
The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
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ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents
The new campaign achieves the highest uplift in Ad Awareness in the UAE in April, and also increases Consideration for the brand
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Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA
Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
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Google tops the YouGov BrandIndex 2019 Workforce Rankings in Egypt
The technology giant is the brand that residents of Egypt would be the proudest to work for
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Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia
The smartphone giant is the brand that Saudi consumers would be the proudest to work for
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Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
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1 in 5 UAE residents are likely to buy a new car online
Men are more likely to buy a car online as compared to women
