Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA
During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA
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UAE residents respond positively to KFC’s proactive measures in response to COVID-19
The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic
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UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years
While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home
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Emirates, Almarai and WhatsApp top the YouGov BrandIndex 2020 Women’s Choice Rankings in MENA
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
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Almarai tops the 2020 Women’s Choice Rankings in Saudi Arabia
The food conglomerate has the most positive Impression among women in the country
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Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East
These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt
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Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia
Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers
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iPhone, Alrajhi Bank and Facebook top the 2019 YouGov NextGen Word of Mouth Rankings in MENA
These brands have created the most positive chatter among young adults in the UAE, Saudi Arabia and Egypt, respectively
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KFC’s new ads raise awareness in the UAE
The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE
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Emirates, Al Baik and Google are the healthiest brands in MENA in 2019
These brands continue to dominate the region according to YouGov’s annual brand health rankings
