World’s most admired 2020
The Obamas are the world’s most admired man and woman
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Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt
The consumer retail giant becomes the brand with the most loyal customers in the country
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Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA
Saudi’s food conglomerate retains its position as the brand with the most loyal customers in the country
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Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE
Dubai’s flag carrier airline remains the brand with the most loyal customers in the country
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Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public
During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia
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UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised
The survey shows residents are more likely to travel domestically than overseas in the near future
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Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists
Concern is the highest about sharing shopping areas with tourists, followed by restaurants
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UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts
A new YouGov survey, combined with BrandIndex daily data shows intent to visit leisure and entertainment venues is gradually recovering as businesses start reopening
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Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception
Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial
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Vimto’s Ramadan campaign succeeds in achieving Ad Awareness in KSA
During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA
