YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, ...
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
Leading community real estate developer in Egypt, Talaat Moustafa Group (TMG) Holding achieved the highest uplift in Ad Awareness of any brand in Egypt ...
While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to ...
New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...
Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings
YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...
YouGov looked at lucky draw competitions run in the UAE to understand a little more about who takes part and what they may want ...
Among residents who did not participate, fear of catching the Covid infection was the top reason
These brands enjoy the best brand health among residents in the UAE, KSA and Egypt, respectively Technology giants Google, WhatsApp and YouTube make an ...