While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to the pre-pandemic times
New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The ...
Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings
YouGov’s new report, Key Tourism Trends in the Middle East for 2021 provides a synopsis of the consumer trends shaping travel and tourism in ...
YouGov looked at lucky draw competitions run in the UAE to understand a little more about who takes part and what they may want ...
Among residents who did not participate, fear of catching the Covid infection was the top reason
These brands enjoy the best brand health among residents in the UAE, KSA and Egypt, respectively Technology giants Google, WhatsApp and YouTube make an ...
The tech giant yet again leads the rankings with the best brand health amongst Egypt residents Despite topping the rankings, tech brands have noted ...
Among those planning to travel, staycation appears to be the most popular form of holiday during the pandemic
During October, Global Village achieved the highest uplift in Ad Awareness of any brand in the UAE