The survey shows residents are more likely to travel domestically than overseas in the near future
Concern is the highest about sharing shopping areas with tourists, followed by restaurants
A new YouGov survey, combined with BrandIndex daily data shows intent to visit leisure and entertainment venues is gradually recovering as businesses start reopening
Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial
During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA
While KSA residents show similar level of optimism for both national and global recovery, UAE public are less confident about things improving globally
The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic
During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE
The frequency of undertaking these activities has increased more than usual as residents follow the stay at home guidelines
While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home