Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial
During May, Vimto achieved the highest uplift in Ad Awareness of any brand in KSA
While KSA residents show similar level of optimism for both national and global recovery, UAE public are less confident about things improving globally
The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic
During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE
The frequency of undertaking these activities has increased more than usual as residents follow the stay at home guidelines
While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home
YouGov’s COVID-19 tracker continues to measure public attitudes and behaviours around the pandemic
YouGov’s ongoing tracker reveals how residents are reacting to the rising number of Coronavirus cases
The messaging service app retains its top position with the highest Impression score among women in Egypt