A large majority in UAE & KSA consume news via social media yet only 14% of them trust this as a news source 31% of people believe there is an ...
1 out of 5 people purchase fast food every week after watching a related advert
This month, Warner Bros. World is the brand which has achieved the highest uplift in its Ad Awareness in the UAE
Over 4 in 5 respondents stated doing their daily household chores themselves 7 in 10 respondents feel full time domestic help need regular time ...
New YouGov research reveals the routine changes people make during summers to beat the heat in UAE and KSA
This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt.
The increase in access to technology and its use by children has been one of the rising concerns among parents globally. Close to 9 ...
Following a historical decree issued by King Salman last month to allow women in Saudi Arabia to drive, YouGov polled over 500 residents in ...
Ramadan Planning
Paintings (83%) are the most highly considered art form amongst UAE residents, followed by sculpture (65%) and photography (57%) - a YouGov survey has ...