New YouGov whitepaper reveals media consumption habits across 17 markets Young viewers in the UAE are more likely to favor ad-supported free content The popularity of watching live TV is ...
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
How the YouGov Cube offers uniquely detailed brand tracking insights
We asked people across GCC who work in the media industry what they look for in a press release
Sister Arya Stark is the second best contender to take the Iron Throne
The brands continue to dominate the region according to YouGov BrandIndex scores
The social network has the best brand health among Egyptian consumers
The food and beverage company continues to have the best brand health among Saudi consumers
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings
More than half (52%) notice advertisements when scrolling through their newsfeed. 3 in 10 respondents notice the ads/post in the newsfeed also, more people ...