Emirates, Almarai and Facebook are most positively perceived brands in MENA in 2018
The brands continue to dominate the region according to YouGov BrandIndex scores
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Facebook is the most positively perceived brand in Egypt
The social network has the best brand health among Egyptian consumers
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Almarai is the most positively perceived brand in Saudi Arabia
The food and beverage company continues to have the best brand health among Saudi consumers
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Emirates continues to reign supreme in the UAE
Dubai’s flag carrier airline continues to have the best brand health among UAE consumers according to YouGov BrandIndex index rankings
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Brands focus on Social Media Advertisement to grab consumers’ attention
More than half (52%) notice advertisements when scrolling through their newsfeed. 3 in 10 respondents notice the ads/post in the newsfeed also, more people ...
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Rise of streaming services sees radio and CDs suffer while broadcast TV stands strong
New research from YouGov Omnibus shows just how rapidly media trends are shifting in Saudi Arabia and the UAE. In the past 12 months ...
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3D Films: Fad or Future?
The film industry has witnessed enormous technological innovations in the past decade; bigger screens, sharper sound and bolder graphics keep moviegoers on the edge ...
