Adidas tops YouGov’s Recommend Rankings 2021 in Saudi Arabia
The top ten list this year sees a dominance of sportswear and travel brands
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FIFA Women’s World Cup’s popularity peaks among UAE residents with nearly half showing interest
Women’s soccer has the highest following among any other sport across the 13 surveyed markets
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YouGov launches Global Fan Profiles – the most complete data in esports
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
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FIFA World Cup tops YouGov Sport’s Global Buzz 2021 Rankings in UAE
Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...
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Middle Eastern countries rank among the leading video game streaming markets in the world
YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets
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Ad of the month – Egypt – Birell
This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt.
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Infographic: FIFA World Cup 2018 Qualification - Reaction from Egypt and Saudi Arabia
Infographic: How excited Saudi and Egyptian football fans are about their FIFA World Cup 2018 qualification.
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ICC Champions Trophy 2017 – Who will make it to the finals?
The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...
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The UAE’s favourite sporting events of the holiday season
Abu Dhabi Grand Prix the most well-known and Mubadala World Tennis Championship the most exciting sporting event of the holiday season With the holiday ...
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Sports MENA: Consumer Close-Up 2016
SMG Insight, the sports and sponsorship arm of YouGov, has released ‘Sports MENA: Consumer Close-Up 2016’, the latest in its geographical sports market research ...
