YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
YouGov’s 2022 Sports Buzz Rankings reveal the sports brands that generated the most NET positive buzz in the past year.
With the Tokyo Olympics’ successfully drawing a close, YouGov’s latest survey takes a look at the public’s view of diversity and inclusion at sporting ...
The top ten list this year sees a dominance of sportswear and travel brands
Women’s soccer has the highest following among any other sport across the 13 surveyed markets
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
Five major football events featured in the list of top ten IPL 2020 hosted by UAE appears within the top five rankings The kingdom’s ...
YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets
This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt.
Infographic: How excited Saudi and Egyptian football fans are about their FIFA World Cup 2018 qualification.