The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more heavily in streaming content; caused mass ...
Young kids up to age six are more likely to own a separate device than use an adult’s or share among siblings
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
These brands enjoy the best brand health among residents in the UAE, KSA and Egypt, respectively Technology giants Google, WhatsApp and YouTube make an ...
The tech giant yet again leads the rankings with the best brand health amongst Egypt residents Despite topping the rankings, tech brands have noted ...
The much-loved Saudi dairy company has the best brand health amongst KSA residents Homegrown brands such as Almarai, Al Baik, Saudia and mada lead ...
Despite flight restrictions, Dubai’s flag carrier airline continues to have the best brand health among UAE residents YouTube makes an improvement of +2.5 and ...
YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets
During September, Riyad Bank achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia
As economic uncertainties increase, residents seek measures that help protect their financial position and reduce or avoid any debt obligations.