A large majority of UAE residents favour the economy becoming cashless
More than half claim to have paid in cash less often since the Coronavirus outbreak
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Connected Research Data Systems and The YouGov Cube
How the YouGov Cube offers uniquely detailed brand tracking insights
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Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June
Amazon becomes the brand with the greatest Ad Awareness uplift in June
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Talaat Moustafa Group’s controversial advertisement leads to uplifts in brand perception
Despite receiving backlash on social media, the overall sentiment around the brand has improved following the launch of its new commercial
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Public service messages from Dubai Police strike a chord with UAE residents amid the COVID-19 crisis
During April, Dubai Police saw the highest uplift in Ad Awareness of any brand in the UAE
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YouGov data on COVID-19
With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...
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Emirates, Almarai and WhatsApp top the YouGov BrandIndex 2020 Women’s Choice Rankings in MENA
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
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WhatsApp tops the 2020 Women’s Choice Rankings in Egypt for the second year in a row
The messaging service app retains its top position with the highest Impression score among women in Egypt
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Emirates, Almarai and WhatsApp top the 2019 YouGov BrandIndex Buzz Rankings in the Middle East
These brands have generated the most positive Buzz among residents of the UAE, Saudi Arabia and Egypt
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Almarai tops the 2019 YouGov BrandIndex Buzz Rankings in Saudi Arabia
Saudi’s food conglomerate regains the top spot and becomes the brand with the most positive Buzz amongst Saudi consumers
