Expo 2020 Dubai: A powerful association for sponsor brands
YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event
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An inside look into Saudi Arabia's Gen Z Video streamers
According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. 72% of Saudi Arabia's Gen Z ...
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Who is a regular streamer in Saudi Arabia?
Data from YouGov profiles shows Netflix is the most popular streaming service in the kingdom, with highest consumption coming from the youngest adults
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If price were not a constraint, half of UAE residents would take a flight to space
A majority are optimistic about space tourism and think in ten years tourists will routinely travel to space
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More than half of UAE residents are willing to pay more for 5G access
YouGov’s latest report reveals attitudes and behaviours towards 5G in 17 key markets
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More than half of UAE & KSA residents trust review and rating sites and find them to be useful
While residents of both countries display similar levels of trust in review sites, the UAE public is more likely to find them useful
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iPhone tops YouGov’s Recommend Rankings 2021 in Egypt
Malls and entertainment venues dominate the top 10 list, with four leading names making the list
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YouGov Recommend Rankings 2021 MENA
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
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WhatsApp, Apple and Google top YouGov’s Technology Rankings 2021 in MENA
These tech giants have the most positive impression among consumers in UAE, Saudi and Egypt WhatsApp and Instagram enjoyed a good year in the ...
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YouGov Technology Rankings 2021 MENA
YouGov’s Technology Rankings 2021 MENA reveal Apple, Google and WhatsApp are the brands with the most positive impression among consumers in UAE, Saudi Arabia ...
