mada’s latest digital adverts have got people talking
YouGov BrandIndex reveals mada has achieved the biggest uplift in its Ad Awareness in Saudi Arabia in the month of October
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Is iPhone in decline among UAE customers?
YouGov BrandIndex data shows iPhone perception scores equal with Samsung Galaxy for the first time since 2016
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Is social media a boon or a bane for GCC residents?
A large majority in UAE & KSA consume news via social media yet only 14% of them trust this as a news source 31% ...
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Ad of the month Egypt – Huawei
Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September
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Fast food advertising influences GCC residents to make unhealthy choices
1 out of 5 people purchase fast food every week after watching a related advert
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iPhone, Facebook and Saudia are the most talked about brands among Middle East millennials
iPhone is the most positively talked about brand amongst millennials in the UAE, Facebook is on top in Egypt and Saudia is the most ...
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Saudia is the most positively talked about brand among millennials in Saudi Arabia
The national carrier has the most positive image among the Saudi millennials, ahead of Apple and Samsung
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iPhone is the most positively talked about brand among millennials in the UAE
The smartphone brand is the most favourably discussed brand among millennials in the country, ahead of Facebook and WhatsApp
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Facebook continues to reign supreme among millennials in Egypt
The social media giant is the most positively perceived brand among Egypt millennials, ahead of WhatsApp and iPhone
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Emirates, Almarai and Facebook are most positively perceived brands in MENA in 2018
The brands continue to dominate the region according to YouGov BrandIndex scores
