Samsung generates greatest uplift in Ad Awareness in KSA in July
The brand’s latest TV advert has had the largest cut through in terms of Ad Awareness amongst KSA residents
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Majority of UAE parents consider technology to be beneficial to their child’s development
Parents who are 40 years+ are more likely to believe this and they are more liberal in their child’s interactions with technology as compared ...
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Amazon.ae’s launch campaign strikes a chord with UAE residents
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May
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Majority of UAE residents think their smart device is spying on them
Research into how people feel about technology reveals that many also have concerns about data privacy
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Most UAE residents say their usage of grocery apps will increase during Ramadan
Usage of grocery apps is likely to increase more among fasters than the non-fasters
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UAE and Egypt consumers respond positively to Netflix’s original content
The original content by the company seems to be enhancing its Buzz and Impression scores in these countries
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Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA
Consumers in the UAE, Saudi Arabia and Egypt would be the proudest to work for these brands
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Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia
The smartphone giant is the brand that Saudi consumers would be the proudest to work for
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Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE
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1 in 5 UAE residents are likely to buy a new car online
Men are more likely to buy a car online as compared to women
