Eight in ten UAE residents think Smart Dubai will make Dubai the world’s happiest city
The vast majority of UAE residents think this initiative will make their lives better
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Samsung’s ad awareness rises in the UAE and KSA
The smartphone brand has achieved the greatest uplift in its Ad Awareness in both these countries in March
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Emirates, Apple and WhatsApp top the YouGov BrandIndex 2019 Women’s Choice Rankings in MENA
These brands have recorded the highest Impression scores in the UAE, Saudi Arabia and Egypt
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WhatsApp tops the 2019 Women’s Choice Rankings in Egypt
The messaging service app has dethroned Facebook to become the brand with the highest Impression score among women in Egypt
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Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia
The smartphone giant has the most positive Impression among women in the country
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Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East
These brands have generated the most positive buzz among consumers in the UAE, Saudi Arabia and Egypt.
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WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt
The messaging service giant jumps to the top position, becoming the brand with the most positive buzz amongst consumers in Egypt
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Saudi fast food favorite Al Baik is the top brand in the 2018 YouGov BrandIndex Buzz Rankings
The fast food chain leads the rankings, becoming the brand with the most positive buzz amongst Saudi consumers
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Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift
YouGov BrandIndex data shows the impact of both Souq.com and noon.com’s Black Friday campaigns.
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Is today’s consumer really spending a quarter of their day glued to their smartphone?
-UAE respondents are spending an average of 6.5 hours a day using their smartphone, with women topping men by an extra hour a day ...
